What do customers think of your organization’s written communications? Dull,
wordy, sloppy, or canned? Is overall writing productivity low? Has an important
client been upset or lost upon receiving a poor-quality communication?
Is writing to customers failing because of any of these traits?
- Rambling, unfocused
- Unattractive look on page or screen
- Customer-unfriendly tone
- Too rushed and rude
- Low productivity in responding to customers
If you want to keep customers more satisfied by eliminating these errors, you need Customer-Focused Writing.