When professionals lack strong writing skills, they may lessen their own effectiveness—and that of their organizations. The coaching process enables individuals to upgrade and refine their writing skills – and often never have to leave their desk. After completing the process, individuals consistently report that they:
- Get their key points across more effectively.
- Win the business (receive more positive responses from clients and readers).
- Save time.
The coaching process usually follows a sequence like this one.
- The process begins with the individual’s manager and our writing coach talking by phone about appropriate needs and outcomes.
- Next the individual collects and sends to the writing coach/consultant a representative sample of typical communications. These include emails.
- Once these samples arrive, the consultant contacts the individual to schedule the first in-person or over-the phone meeting—the assessment session.
- At the assessment session, the consultant reviews the analysis of the individual’s writing strengths and limitations. Together, they then agree on the goals/objectives for the process, as well as the approximate time needed.
- The number of over-the-phone sessions and of email interchanges required to fulfill the goals varies by individual. Between three and eight sessions/interchanges—spread out over three to twelve months—are usually sufficient to complete the process. All work is scheduled at mutual convenience.
At the end of this coaching process, individuals develop a clear action plan to eliminate writing weaknesses and capitalize on writing strengths.
Individuals and their coaches usually find benefit in a follow-up check-in about six months after the formal end of coaching. Coaching graduates report that they have become clearly more successful in communicating their ideas and influencing readers.