Improving customers/ clients communications

What do customers think of your organization’s written communications? Dull,
wordy, sloppy, or canned? Is overall writing productivity low? Has an important
client been upset or lost upon receiving a poor-quality communication?

Is writing to customers failing because of any of these traits?

• Rambling, unfocused
• Unattractive look on page or screen
• Customer-unfriendly tone
  • Too rushed and rude
  • Condescending
  • Irritated
  • Sloppy
• Low productivity in responding to customers

If you want to keep customers more satisfied by eliminating these errors, you need Customer-Focused Writing.